A UK based Pakistani chef, Zahra Khan has been recognised amongst the world’s most impactful and game changing entrepreneurs by Forbes. Zahra, who hails from Lahore, has made it to the Forbes 30 Under 30 Europe List in the retail and E-commerce category.
After graduating from celebrity chef Gordan Ramsay’s culinary academy, Zahra founder her own café named Feya and Dyce cafes near the iconic Harrods and Selfridges retail stores in the upscale part of Central London in Knightsbridge and Oxford Street.
Khan while talking to Geo News said that she founded her café in Central London, at the same time that she became a mother. After putting a lot of effort into her business, she made her business a success while increasing team size from 5 to 30.
“I have received 100 plus franchise applications from countries like UK, UAE, KSA, Qatar, Kuwait, Canada, and that too without any formal listing”, said Khan.
The young entrepreneur currently owns three eateries in the UK, whilst becoming a mother of two and battling postpartum depression.
During the covid-19 pandemic, Zahra launched an initiative to empower women and reduce gender gap, with 10 per cent of the profits from Feya’s retail line of chocolates, jams, and teas funnelling into the cause.
Each product carries its unique message of empowerment, self-awareness, and motivation developed by a team of female illustrators.
According to Khan, Feya is on track to open new retail outlets in 2021.
“I am in the process of expanding Feya’s retail network and targeting further 25 sites outside UK via franchise agreements. By 2025, I am expecting to create 400 job opportunities for women and spread the message of empowerment: promoting UN’s Sustainability Development Goal 5,” she said.
According to Forbes, there were tens of thousands of nominations and recommendations from industry experts and former Under 30 alumni were reviewed to make up a shortlist.
The finalists were selected with the help of a judging panel that included Russian E-commerce billionaire Tatyana Bakalchuk, founder of Wildberries, French jewelry entrepreneur Valérie Messika, and Pascar Sivam, founder and CEO of Danish watchmaker Nordgreen and 2019 30 Under 30 Europe alum.